How do you find the right values for your business?


Finding the right values for your business is not an easy task, but I’m here to help.

This blog gives you practical and useful ways to find the right values for your business.

What makes a value right for your business?

Many organisations start with things like integrity and knowledge, but these aren’t unique to them.  The key is to find words that are unique to your business and how you operate.  A business that has people as its first value sits amongst literally hundreds and thousands of businesses that say the same thing.  It’s not very exciting or inspiring. 

Are values just a few words on a mouse mat?


Many businesses stop with the words too.  They find a list of words – often far too many words that no one is ever going to remember, and then stick them on a wall where everyone can see them, but forget to decide what that means to the business and what kinds of behaviours they expect which reflect those values.

This leaves the people in the business puzzled and confused about what the values mean to them.

Finding the right values in a few easy steps

Let’s take this one step at a time.

The first part of the process of finding the values in your business is to work out what’s unique about you and what you do.

Ask yourself and your team (no more than 12 people please, otherwise you get a mishmash of opinions) the following questions;

  1. What’s great about working here?
  2. And what would our competitors be envious of?
  3. What are we brilliant at?
  4. If our business was a person, describe its personality

Write up the words and phrases on post-it notes and stick them on a wall in groups under each question.  Stand back and look at the themes that are appearing.  You will notice certain words and phrases keep popping up and this is where you’ll find the core values of the business.


Choose three words. 

Three is a great number (our business name has Tri in it because it’s such a strong number).  Everyone can remember three words and buy into them.

Here are some examples:

Bold, Genius, Impactful   – Tricres

Heritage, Challenging, Nurturing – Luxury, organic skincare

Creative, Exciting, Driven – Solicitors

Who would have thought a law firm could be creative, exciting and driven?  And yet, when I ran this exercise with the firm, that’s exactly what the team came up with and it’s true.  Their solution to the wills, trust and executory market are extremely creative and the pace they work at is incredibly exciting because they’re driven to provide an outstanding service to the UK market.

The luxury skincare manufacturer, on the other hand, is a family-owned and run business in the luxury, organic beauty industry.  They’ve challenged the status quo in the beauty industry from the day they started and continue to do so and yet their history is firmly rooted in the ancient practice of gathering seaweed from the shores of the West Coast of Ireland.  Their products are all about nurturing yourself and self-care, whether that be at a luxury spa or in your own home.


How did these businesses go about finding the right values for them?

The businesses came to these words by answering the four questions and a bit of facilitation from me.  They lived with them for a while and we worked on the associated behaviours with the words, giving the businesses a structure to work with when they recruit people to their teams and select suppliers and even clients.


The supporting systems are about how you embed your values into your business.  It takes time, energy and effort and the rewards are fantastic.

Here’s what happens;

  1. You attract and retain people that are right for your business
  2. Then you work with like-minded suppliers making relationships easier
  3. You work with like-minded clients and don’t waste time with people who don’t value what you do

All of this combines to more productivity, greater revenues and profit.  Who said values were fluffy?

So what are you waiting for?  Go ahead and use our Culture as a Foundation for Growth course available in our Fuel My Business app. It only takes 60 seconds to Get Started for FREE, so CLICK HERE today!