Disruptors in business are becoming a trendy word. A lot of companies claim to be disruptive and edgy, but for our money, that’s a lot of talk in front of a corporate facade.

What does it truly mean to be a disruptor? Look no further than a Tricres hero, David Bowie. One of the main influencers on our CEO Rebecca Bonnington (and much admired by our Digital Manager, Allison Cruise), Bowie was more than a ‘disruptor’ by today’s terms.

In some ways, the word disruptor is thrown around the same way that some actresses get labelled a fashion icon after one hit film. Sorry, but that doesn’t really cut it. You have to have some track record, over decades we would venture to say before someone can label you an icon in any manner.

Longevity is what creates an icon. They stand the test of time and aren’t a flash in the pan.

Bowie was surely that. A disruptor, innovator, devil-may-care iconoclast who knew what he was doing. Did he care if he ruffled feathers, made anyone question his sexuality, or pissed people off with a constantly changing musical attitude? Of course not. What the public thought mattered little.

Being a disruptor is more than just talking the talk. If you truly want to be a disruptor, you have to walk the walk with your feather boa and your glitter platforms on.

Tricres has made business coaching and consulting accessible to the masses with our innovative Fuel My Business App, ready to transform every SME into a scalable success. Join the disruption!

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