Blogcast #37: Natasha Panetta – The Busy Goddess of Marketing

Blogcast #37: Natasha Panetta – The Busy Goddess of Marketing

 

Rebecca: Hello and welcome to the Entrepreneurial Journey podcast. Today I have Natasha Panetta with me all the way from Australia. Hello, Natasha. How are you?

Natasha: Hello and well. Thank you. I feel like when you hear Australia, you’re expecting me to say good day or something like that, aren’t you? We actually don’t speak like that very often.

Rebecca: No, I’ve never been. It’s somewhere that I would really like to go. It’s kind of got more intriguing for me as I’ve got older. Loads of young people are going there now from the UK, so I don’t know. What is it about Australia? What’s the vibe? Why are people heading over there?

Natasha: I think it’s a mixture of how accepting and diverse culturally it is. It’s also just so beautiful. We have such a large country, so when you think about the variety that we can experience on an hour flight, it’s pretty remarkable. Very similar to the UK, how you can jump on a flight and go to Spain or Paris and travel around quite quickly. We have that here as well, but I think we’re just really lucky with that. It’s a different lifestyle, a lot warmer than what most experienced, I think, which is lovely. Nine months of the year we celebrate the warmth.

Rebecca: Yeah, no, that is really nice. Definitely. So let’s talk about your business. Busy Goddess. I love the name. Thank you. How did it come about?

Natasha: It was interesting. I just had a few clients in the past that had always called me their little goddess and said that I would come in and just sprinkle a little bit of magic like a goddess and just things would get fixed and done. So when I was creating the new name, it just fit and it all fell together. And when I think you’re doing that, sometimes you don’t fight it. Things fall in place for a reason and it really works. And at first I thought, well, I’d be picked on. Well, people will not get it, but it works really well, not just for women, for men too. They like it.

Rebecca: Yeah, yeah, definitely. And you’ve been going for a long time. How long have you been established for?

Natasha: So myself in marketing 20 years, I started the business under a different name just for in between when I was on maternity leave with my daughters, but it was very ad hoc and in between things. And then I decided just about a year and a half ago to make this the full time. So no more corporate role, no more side gig, no more just completely dedicating to this standalone, which has been the best decision ever.

Rebecca: Oh, amazing. Yeah. How old are your daughters now?

Natasha: Eleven and six.

Rebecca: Yeah, you got a bit more headspace and a bit more time to devote definitely to that. That’s really interesting. Yeah. You managed the growth and the evolution of your business alongside family life. So many, I’m going to say women do that. I don’t interview as many men who do that, although I did speak to a guy yesterday who’s just joined our course, who in fact is doing that now. His wife is working and he’s doing the coaching, business coaching to fit around his daughter. So it’s changing. Definitely

Natasha: It’s changing. I think they need you more at this age. In some respects though, when they’re little, they don’t have sense of time and they sleep a lot and they just eat and go to the toilet. It’s more on you. You feel like you’re missing milestones. But an 11-year-old in particular, they have different needs. It’s a totally different environment. And I call it the 15 minute window at pickup, and if I don’t capture that 15 minutes, I’ve lost them for the day. And I think that’s a really important thing to remember that women who do have corporate roles or who are in big jobs, they miss that 15 minute window, and that’s usually that 15 minutes where they just tell you about their day and that’s just verbal entourage of their day. And that’s where some really important conversations can happen.

Rebecca: Totally. With my kids, I’ve got three. It was usually about sort of four o’clock, half past four in the afternoon, and they were just, I’ve worked from home since 1999 and they would just come and sit in my office. And you know what kids, there’s no, oh mum, you’re busy. Mum is a good time. They just come and sit and just go, blah. And you have to be available, don’t you, to just go, oh, okay, I’m just going to stop everything I’m doing now and speak.

Natasha: Well, that happened to me half an hour ago. My youngest just spilled a whole bottle of nail polish over the entire floor and all over furniture. So I had to stop everything and scrub to get blue nail polish and it just went everywhere. And I was like, this is not what I was expecting to be on my hands and knees scrubbing the floor and rugs and everything, but it’s fine. It happened. It’s a moment, but they are the moments that we experience and they don’t, those moments don’t stop because you’ve got a client meeting or a deadline or anything like that.

Rebecca: That’s true. So tell me about going full time with Busy Goddess. How’s it working out for you?

Natasha: It’s going beautifully. So it actually came around because I was in a corporate role. I thought I was really happy in very big team. I had a really important role, but woke up in the morning to a redundancy letter, and they let go of about 300 people. So when that happened, I panicked a little bit because we had just bought a new home and we were about seven days, maybe 10 days out of settlement. And obviously losing your job means you lose all your approvals and everything. And it was one of those moments where I went, oh my goodness, what do I do? So in that moment, it was a bit of a tail spin. So to cut a long story short, the vendors would not agree to an extended settlement. So they actually took our 10%, which was about $170,000 Australian rather than sit there.

And I did have a moment where I did rock back and forth slightly, but rather than sit there and go into a full, you’ve just got to get up and keep moving. I called a few girlfriends who would be in that little inner circle that I’m so blessed to have and just threw around the idea of really changing it and relaunching and really having a niche around having this bespoke experience and having an offering that was very, very different to what we were seeing in the market. And the response I got was overwhelmingly positive. So within about eight hours, I had four clients. Within two days I had the brand and the website live, and it’s just grown from there. And I think it was me at first, maybe a little bit of imposter syndrome in there, but being unsure whether or not people would want a smaller style agency, more hands-on approach.

And what I really found was since COVID, that is exactly what people want. Businesses don’t want cookie cutter. They don’t want rinse and repeat strategies. They don’t want to feel like it’s this Chinese whispers game. And I found that myself being in big marketing roles, because you would speak to an account manager or someone that was in charge of you, and then by the time it would get to the designers or the graphic designers or the ad people that were buying the ad space, it was like the message was diluting and they were making mistakes. So that’s kind of where I guess the idea came from was to try and avoid that and to provide something a bit different. And yeah, I’m really happy. So this last 12 months in particular has been quite a great ride. It’s been really good.

Rebecca: I’m really pleased for you, you just described my experience of using a marketing agency. So when we first started the business, we used a really big one. Cost us a fortune, and they delivered, I mean, just awful things that just weren’t us. They wrote blogs for us that actually damaged our SEO and didn’t get us anywhere. And we had this account manager that had no idea who we were or what we’re about, and you just described it perfectly. So yeah, there is a massive need. So what kind of clients do you have? Is there a theme? Is there a niche?

Natasha: No, and I think that’s the best part is that I actually get really concerned when someone says to me, oh no, the person I’m dealing with only specialises in law firms and say, oh, well that means that your competition is using the same marketing agency. That means they’re not really thinking of new and brilliant ideas. They’re actually just using the same idea and slapping a different brand on that in a lot of instances. So the integrity plays a big part. And it’s also that I actually go out and I get to know each client individually. I spend time where possible on site, meet their staff, meet their family, because a lot of them are small family businesses, and I actually am an integral part then, which means that lowers my risk of churn of clients because I become part of their business. But also it means that the trust is there.

So they don’t have blogs written that impact SEO, they don’t have anything happen that could be a detriment to their brand. I just find that there were steps missing that I would say are just foundational and crucial steps. And I would have clients call and be like, oh, this isn’t working. And they didn’t have a Google business page and it was that the agency couldn’t be bothered to drive to where they were and take that extra step. Google Maps can be a little bit peculiar sometimes, and they like to see a video of you walk up someone’s driveway, show their front door, it takes two minutes, two minutes. So it was the foundational steps that got me and it difference it makes, and it’s like anything, when I do these seminars, I talk about the three leg stool and how if all three legs aren’t stable, that stool falls over. It works the same in marketing. You have to have that stability and those foundations in place or it just topples over. And I think people are starting to realise that you just can’t throw money at these problems sometimes because most of the time the things that need to be put in place are the free things

Rebecca: They are.

Natasha: It just takes your time.

Rebecca: Yeah, they are the free things. You’re absolutely right. So every now and again, we test Google ads and we test Facebook ads just to see. And so to date, none of them have ever worked. But it’s the free things. It’s the Google business page that we were told a few weeks ago. Make sure you’ve got over a hundred images or videos on there, and that really helps you just make sure it’s up to date and you keep it up to date and things like that. That’s free. Anybody can do that. And it makes you easily found.

Natasha: Every time you post on your social media, you should be posting on your Google page. It’s the same thing. So it’s just another social media platform.

Rebecca: Absolutely. And I don’t think people realise that at all. Think well, Google business pages I think are quite new. Are they?

Natasha: Used to be called Maps? They’ve just kind of given them a rebrands. But it’s also the biggest thing that helps you is the reviews. And that’s the thing people just don’t realise is how important those reviews are. But equally on the flip side, not to get so caught up if you don’t get a five star review, because the reality is these things happen and sometimes the better outcomes come from showing how you’ve coped or reacted or responded to a negative experience that the client’s had or a customer’s had. And I say to clients all the time, try not to focus too much on it, just focus on those next few because it only takes a few to push them down and to lift your average back up. But it’s also a learning experience to go, well, hold on a minute. If they’ve had a bad experience, if something went wrong, how are we going to internally fix that problem? Because the reality is we all have bad days, whether it’s your staff or your business or something went wrong, it happens in business. So you just take it. And most people are very understanding that these things happen.

Rebecca: Yeah, I agree. If I’m searching for a hotel or a restaurant, if it’s got four, four and a half stars, I’m like, well, that’s okay. Because like you say, nobody’s perfect at all.

Natasha: No, there’s always room for improvement.

Rebecca: Yeah, definitely. I would worry if it was one or two stars. Yeah, agree,

Natasha: Agree. Or if there was comments constantly about people having food poisoning, totally would. That may make me not want to go there. But I just think for me, a lot of them, what I focus on is going back to marketing 1 0 1, and that’s about having a solid media strategy in a mix. Since Covid, there’s a lot of fatigue and people are really worn down by Google ads and pre Covid, I had a job that was putting a million dollars a month into Google ads and the return they were making was substantial. So they were on average about 180 to $200 a lead they were paying through Google and it was working for them. Since Covid, no, that does not work as effectively because people are actually really sick and tired of being served, incorrect ads, ads that aren’t where they’re located, and they’re very hip to the fact people are paying to be there. So they’re actually scrolling down to those first organic listings, which is the Google Maps that is the organic listing. So I’m not saying people should not do Google ads by any means. However, what I’m saying is that it’s no longer where you can just focus on that.

Rebecca: Wow. Again, you’ve described my behaviour. I never click on the first three. I know this needs to be there. Yeah. Oh my God, I thought that was just me.

Natasha: No, and females in particular, I don’t think men, I’m not trying to be stereotypical, but when you look at data, the women tend to get an idea that we’ve been served the wrong thing. So we do tend to scroll down and then see what’s down there. We also have found in this last six to 12 months that one of the fastest ways people are actually searching for something. So as a search engine, not Google, they’re going to Instagram and doing it. So this is why your bio in Instagram is so important for it to be SEO written because people are actually going on there to find businesses. So everything’s changing. It’s constantly moving, constantly evolving. That’s what keeps it exciting, but that’s also what makes small businesses pull their hair out.

Rebecca Yeah, it is. Because they just can’t keep up. So I want to come back to those three pillars, three legs of the stool for marketing. Just tell everybody what those are. I don’t know what they are either.

Natasha: I think they actually can shift depending on the industry and depending on where you are in your business. So I would say that they’re not actually set in stone as, but it’s more that first step is that foundation. So making sure that you actually have those foundational steps in. So for a new business, that would be your branding, your logo, making sure that you have a website. You have to have a website. I can’t stress enough that it is so important for trust and relevance to still have a website. Yeah, it’s not enough just to have social media. You still have to have a website. And in Australia, we have a huge amount of businesses that still do not have websites at all, in particular in trades and services. So that’s a really important part. So then that way you can make sure that all those little basic steps are done.

So whether it’s be Google Maps, making sure your social media is there, making sure you’ve got a custom email address, you need to make sure your email is a domain email, not at Gmail, not at hotmail. It actually is not a very expensive process and it really makes a big difference and Google needs you to have that for certain parameters as well. And then the other thing is I think people just jump in. So market research, understanding who your competitors are is important, but one of my biggest pieces of advice is actually understanding where your competitors are not. So where are they? And really looking and delving deep, you’ve got to have a strategy in place for how you’re going to internally handle communication. Because clients see me, oh, but what if it doesn’t work? Well, let’s flip it when it does work, how are you going to handle the influx? Because the last thing you want is to put money into a campaign and then actually lose customers because you couldn’t care for them.

Rebecca: That’s the worst outcome that you can have.

Natasha: So I think if you look at those three legs, it is foundation ensuring internal practises, strategies, processes are there, which is a very big thing that small businesses lack. It

Rebecca: It is.

Natasha: And that third step for me is really that follow through. So really understanding those outcomes. So what’s the goal? How are we measuring it? Some things can’t be measured. So I think it’s really about having really open and honest conversations around what is a realistic expectation.

Rebecca: Yeah, that realistic expectation. Yeah. We say to our coaches and consultants, look, it’s going to take twice as long to get to where you think you want to get to, but it’s the learning along the way. It’s like building a house. It takes twice as long and you use twice the budget you thought you were going to use. A hundred percent.

Natasha: I’ve been there, done that. But what you end up looking something beautiful.

Rebecca: Yeah, it is. And you learn so much along the way, not only about yourself, but also about your clients and your market. And again, somebody said to me the other week, building your own business is as much a journey about learning about yourself as anything. And I think that’s absolutely spot on. What have you learned about yourself probably since you’ve been gone full time, Natasha?

Natasha: One of the biggest things for me was that I wasn’t very present. So I went back to work when my oldest was six weeks old and I was travelling, not just around Australia, I was international as well. So my husband calls certain periods of our early years as the black hole because I would leave in the dark at home in the dark. One of the things I learned was that it was not filling my cup, looking at the financial numbers coming in and that being in corporate and having a big job, big responsibility. I am a serial empath, so that can be quite a difficult position when you’re managing hundreds of people. You don’t sleep properly at night. Thinking about little Timmy and Sandra and Susan, it, it’s a real mind game. And to tell us a serial empath to stop caring is cutting a limb off. So I learned that it’s probably best for me to avoid managing large teams because my mental capacity overload, which means less mental load to handle with my children. And I think that that is something that a lot of good leaders need to understand is that it’s not for everyone. I can lead, I can definitely do that, but I don’t sleep properly, which means that I don’t delegate effectively, and I don’t want that for myself because I’m not in the time of my life and my children aren’t where that’s an acceptable thing anymore.

Rebecca: Totally. My yoga teacher calls it the season of your life, the current season of your life. And I quite like that phrase. I think that’s a phrase.

Natasha: I do like that. That sounds better than, yeah, that sounds better than what I had in my mind. Thanks.

Rebecca: Yeah, no, yoga teaches me so much. And the other day when I was at yoga, I only do it once a week. It’s nothing major. But I also realised the other week that actually yoga has taught me more about running a business than running a business. Interesting, isn’t it? Yeah, it is really interesting. I think raising a family teaches you more about running a business than running a business too. And that what you can give to your family and what you can give to your teams. You can’t just keep giving endlessly, can you?

Natasha: No. And I think when you’ve got a cohort and a team where you actually feel like you are using the same methodologies you do with your toddler, with them, that kind of tells you there’s a problem. And look, I’m going to be the first to hand on heart, say I have probably experienced in a few teams a slight sense of entitlement from certain age groups. They don’t seem to want to put in that elbow grease or start from the ground up. And there’s a little sense of laziness. Look, it’s hard and it will only get harder, I think because we are unfortunately doing more than we’ve ever done with working from home and having flex there is less of an escape. I can remember back 20 years ago when I worked for Fairfax Media, I only had a desktop computer and no mobile phone. It was still a landline. So at five o’clock you left, there was no contact. You had your job done. If it wasn’t done well, it waited until the next day or until Monday, and I can remember us begging for mobile phones and now I look back and go, what were we thinking?

Rebecca: Yeah, I know. Why did I ask for a mobile phone?

Natasha: I know, but we’re so contactable now when there is no, but we’re also far quicker and more efficient. So I guess the biggest thing for me with doing this is trying to find the elusive balance. It’s not always in my favour. However, I feel like I have more of it now than I ever have because I am now in a position where I can say no and not run the risk of losing my job. So when you’re in corporate, if you’re faced with a client that you just do not have, you have a personality clash or there’s just something there or you can’t attend a meeting or there’s an event that you can’t go to, sometimes you feel like you’re almost begging for your life to hand someone over or miss something and have that worry now. And it’s quite a blessing.

Rebecca: You don’t, and what I learned a number of years ago is you don’t have to tell your client, you can’t make it getting your nails done. That’s right. You just have to pretend that you’re in a client meeting.

Natasha: That sounds like a tax deduction for me.

Rebecca: My optometrist has now asked me to come and talk to her about helping her business. So you’re right. Even when I’m getting my eyes tested,

Natasha: You’re still working. I’m still working. So funny,

Rebecca: Isn’t it? That is so funny. I love it. It’s funny. So is it just you in the business or do you have associates and freelancers helping you out?

Natasha: So I know it is primarily me. So I do all my meetings, graphic design, website development. So I’ve constantly kept learning. Even when I was in high level roles, I was struggling when things weren’t being coded properly or the graphic design wasn’t done. So I kept learning and kept doing courses so that I could actually train. And when I was managing staff, I could say, well, actually this is probably the better way to do it and actually know how to do it. So that’s really worked well for me. What that means is I’m quite exclusive and bespoke, so I get to keep it quite in tune in that way. I have a great photographer that I use for high level things. I also do photography for social media, but really, I don’t outsource because that was the key difference for me is that the big agencies are constantly outsourcing and I just didn’t want to do that.

I could definitely bring on staff. There is no doubt. However, I want to stay a family business. I have two daughters that tell me they’re going to work in the family business. So I guess I look at it like that long-term goal of my children growing up, going through school, university, whatever they choose to do and whatever direction they choose, whether it is one daughter loves gaming and likes doing that and coding, so maybe she’ll work down that. She might be doing app development for me one day. Yeah, mother loves photography, so you just never know. So I think there’s lots of options. My husband has started doing a few courses. He’s a mechanic at the moment, so nothing at all related, but he’s extremely smart. And I said to him, go and do a few courses on digital ads and reporting and things like that. And I think it would be great for him in the next few years to get off the tools and stop being a mechanic. And then he can work for me doing all the reporting and the digital ad side because it is something that can be learned and it’s within our own business. He will take it, he’ll do a really great job, and then the revenue stays within our family, which is a positive I think.

Rebecca: Yeah, it is positive. I really like that. A great family business. That’s fantastic.

Natasha: And it’s definitely for growth. But yeah, it’s just choosing which direction there ill

Rebecca: How do you think AI is going to impact marketing and design and things like that? I mean, it is a real genuine question. I have no idea where this is heading.

Natasha: I love this question. I did a bit of a thing on this the other day because AI is very interesting. I’ve got a few people I know that have created AI agencies, agencies where all they do is AI and I’m yet to see anything come out of those agencies that I think is at a high calibre. So for me with AI, the issue that I face or we face may be in Australia, is that a lot of it is Americanized. So a lot of the things that come out of whether it’s chat GPT or other systems are not based for Australia. And if they are, it would come out like slang Australian anyway. I don’t think that in honesty it will replace. I think it serves a purpose if you’re wanting to get some ideas or potentially asking it what it thinks of a topic that you’ve written. It’s great for sourcing hashtags. I’ll give it the prompts for that. You can drop a post or what you’re looking to post on Instagram into chat GPT and say, Hey, tell me what the top 10 hashtags are for this. That’s great. That’s a really good one because I don’t need anyone wasting time searching for hashtags. But in terms of AI itself, I have seen, I went to a big presentation and one of the heads of media did an AI presentation on how they’ve actually created podcasts completely using AI.

Rebecca: Really.

Natasha: And the biggest issue with it is the client has to be able to brief it perfectly.

I haven’t met a client yet that can do that. You have to brief so perfectly without any error. It has to be briefed in a certain way. It’s very technical for AI to actually do what it is that you require. And I think that we’ll find that 90% of clients, they just can’t do that by the time they are able to work on that brief, they’ve given up. So I watched him do one live on stage and he briefed it slightly incorrectly. He was a bit under the pump and what he produced was terrible. Yeah, it was great. It showed the purpose behind it. But yeah, they’re saying that they’ve got people that are on YouTube and on other places or wherever else, and they’re pushing out podcasts and different things and they’re completely AI generated.

Rebecca: So they’re not interviewing real people. They’re sort of manufacturing interviews and putting ’em out as podcasts.

Natasha: Yes.

Rebecca: I don’t dunno how I feel about that.

Natasha: Oh, I don’t like it at all. And I imagine you very, we need more human connection, not less.

Rebecca: Yeah, definitely. So

Natasha: After everything as a human race, as a world, after everything we’ve been through.

Rebecca: They wouldn’t have my dogs barking in the background if they did.

Natasha: Mine was just scratching at the door before and I was like, no, Charlie, no, that’s so cute. But it humanises, and this is the issue I face is that I don’t want my children, I have really big issues with this because I work so much on social media for clients and I’m pushing social media and ads and different concepts, but trying to protect my kids under 13 from the uses of social media. So actually I did a story on this, which will come out in media in a couple of weeks, but around that internal conflict of it, it’s really difficult because the reality is that when you go into a school and you ask these kids who are under the age that’s required for these apps, most kids put their hand up, they have at least two of them and most parents aren’t aware. And I was the same. I was like, my daughter doesn’t have them. Oh yes, she did.

Rebecca: Yeah,

Natasha: They do. It’s really tricky. And AI is only going to obviously gives kids more access to things, worry about content, copywriting. Some of the facts are not actually factual as well. And I worry about kids being caught up in that when they’re meant to be using their brain. We’re already seeing terrible outcomes with grammar spelling. So I worry about that level. It’s interesting. I spoke to a client of mine who works in policy and the legalities of it all, it will be very interesting in the next 12 months, two years, even longer what our governments do here in Australia versus the UK, et cetera, to combat things like that. And the impacts it does have in particular when it comes into schooling and education

Rebecca: I think. So the research is now out how damaging it is to teenagers, mental health, social media. The research is also out on how kids in Australia, New Zealand, the UK, the US and Canada are getting more stupid since the rise of social media, much less intelligent, much less aware.

Natasha: Didn’t help that us or parents were doing homeschooling for two years. I don’t know.

Rebecca: No, no. That really didn’t help anything. And we also know that it’s been an increase in rise, particularly in mental health disorders with young girls. That data is now out massive. Massive. And that’s the real pandemic actually.

Natasha: And we actually have tougher laws here in Australia with social media anywhere else we do. And we have a lot. They still break through because a lot of it’s still based on trust. A lot of laws get written. So they’re only worth the written in some respects, which is difficult.

Rebecca: You get the behaviour you tolerate. So if you don’t enforce the law, then that’s the behaviour you get. And there’s a big call now to ban mobile phones in schools, which I think is a really good idea.

Natasha: They’ve done that here. Most of them have done that here.

Rebecca: I think that’s great. I think that’s so important.

Natasha: We’re in any way the local, we had an issue last year at one of the schools where kids were actually filming teachers on the playground and creating nasty TikToks and the police came and sat all the kids down and it was full on. So they are taking it seriously. But my kids, I’ve moved schools for them and they don’t do, I know in the UK, if they do bring your own device from year three up where they meant to bring a device because a lot of the learnings on the iPads are on Chromebooks, but at their new school, they provide all that and keep it at the school and that cuts down on what can be loaded onto it and things like that. So I think now in particular because I am in my own business, I’m home more, I’m more present. I am far more aware of maybe some of the issues that could be arising. And I definitely don’t have it perfected. It is tough sometimes, in particular 11 year olds are not 11 year olds anymore. What I was doing at 11 is nothing on what these 11 year olds are like now.

Rebecca: No, but it’s leading by example.

Natasha: Leading by example is such a huge part. And not just for me as a woman, but my husband and men in general. It’s so important no matter who their influences are, to have that, to always be led by example and to surround your children with that circle of trust that I have, I’m so grateful for who I have in my life now. I wish I’d had that in my twenties. I’m so fortunate. Yeah, it’s a beautiful thing to the relationships that I have. I think everything I ever hoped for.

Rebecca: So it’s a lovely time.

Natasha: Yeah, it was like turning 40 was like this precipice of all the good things. You go through life and you kind of get rid of the dead weight or the people you outgrow or people that weren’t filling your cup or weren’t good for you or people that weren’t good for your children. It’s been a very cathartic experience, I think.

Rebecca: Oh, fantastic.

Natasha: Just go back to that may sound pretty tough, didn’t it? Just getting rid of people.

Rebecca: No, no, I agree. Go back to social media. I think social media is going to become the cigarettes of yesterday because yesterday people used to think cigarettes were okay for you and it didn’t matter if you smoked, but I actually think kids under 16 shouldn’t have access to social media. Their brains are still developing. It does so much damage to them after 16. That’s fine. I think they should be made to be properly approved their age on these apps, as we know.

Natasha: Ask to show I.D. definitely.

Rebecca: Yeah, they should do. And we know the tech bosses don’t allow their kids on their own apps, and that tells you everything volume you need to know. Yeah, it does. Yeah, definitely.

Natasha: So with that social media, obviously that impacts because I have a lot of clients that come to me a lot that say, oh, we are thinking we should do TikTok. And I’m like, no, it’s detrimental for your brand. I said, do you know how many high-end brands I see doing these silly TikToks and it makes you go, I wouldn’t buy from them again. I said, doing ads on TikTok a hundred percent, but doing the actual silly videos. No, it’s just No, it’s not. Yeah, I mean, look, I sometimes find myself even going down that, you know where you just get caught and you’re watching thing after thing and an hour goes past. Yeah, I’m not sure where I find that hour, but it’s happens. But I just said to clients, don’t do that one. That ruins your brand and reputation because you decide to do a silly gimmick that’s on there. It’s not worth it in the long run.

Rebecca: Totally agree. Totally agree. Right.

Natasha: So writing tests all the way.

Rebecca: If your business had a personality or a character either, who would it be or how would you describe it? Natasha?

Natasha: Oh gosh, that’s a tricky one actually, isn’t it? It’s such a mesh of character. Well, I mean I’m my business character personality, right? So I’m the face. It’s interesting. Yeah, I don’t know. I’m going to have to think on that one longer. I can’t give you an answer to that. I know that sounds strange, but I feel like it’s just too many things at once.

Rebecca: Okay, alright, cool.

Natasha: I like that there’s something about the owl in terms of the beautiful look and everything. It can be quite a violent creature though, but the look, but also just the whole concept of the owl in terms of that knowledge and imparting wisdom. And there’s something about that that I try and bring into this business where it is about helping people to grow, encouraging teaching them practises that are lifelong skills in. So it’s not just about throwing out some design or a logo. I like that. Yeah, maybe that.

Rebecca: Okay, good. And if you were to know what your purpose or your destiny or your dharma is, what would that be?

Natasha: My purpose. I use the line that aspire to inspire. I use that a lot. So I believe my purpose is to help others. In particular women. I’ve actually had a few instances this year where I’ve helped women who have been escaping really severe financial and domestic violence abuse. So being able to work with them within a group where we’ve got someone that can help with finance or someone that can help with legal, someone like myself that can help set them up with the business. It just takes an idea and that idea can save someone’s life, to be honest. Something about the money. That’s amazing. It’s not about the money, it’s about helping someone to see their true potential. Because a lot of the time they’ve been mentally abused to the point where they think they’re worthless. And most of the time they are exceptional human beings. So I would say I still need to do the other jobs to be able to do that for people. But there is something about that and being able to hand on heart, stand there and go, I helped them. And to have that person then call you a friend and to be close with you, I think that’s a beautiful thing. And I think if you can do that in life, why wouldn’t you?

Rebecca: I agree. I agree wholeheartedly. Yeah. Yeah. You’ve got the skills. Why wouldn’t you just share them? Definitely. And the clients pay, whether sponsor tips or anything.

Natasha: Yeah, I do a lot of nonprofit work and I just think in particular in my local community, I’m always actively involved in different things and participating and I just think it’s not about what you get out of it. It is something that fills your cup, but my mother raised me that it’s nice to be nice.

Rebecca: That’s it.

Natasha: It’s nice to be nice and karma has to come back in some way, I believe. But again, that’s about leading by example for your children. If you show them that it’s always about getting something in return or getting something for good behaviour because our kids tend to think that they’re always going to be rewarded with something. I think it’s a good learning habit to get them into.

Rebecca: Yeah, I agree. Well, great place to finish. Thank you so much, Natasha. I wish you all the luck in the world. Thank you. It’s

Natasha: Been so lovely speaking with you. I appreciate it so much.